#8 - How Will You Market My Home?
|Posted by: Intercity Realty Wed, Aug 12th / 15|
10 Questions To Ask When Hiring A Sales Representative
The smartest home buyers and home sellers prepare themselves during the real estate sales representative selection process. Last week we focused on:
Keep in mind, during this selection process, as you are interviewing sales representatives, they are interviewing you as well. They need to ensure if you are serious in your endeavor of buying or selling. Do not be alarmed. Good sales representatives are always judicious in client selection.
So what exactly should smart consumers be asking sales representatives?
This is precisely what we unveil throughout our article series "10 Questions To Ask When Hiring A Sales Representative." Let's continue with your 8th question:
#8 - "How Will You Market My Home?"
The day may come sooner than expected for you to sell your property. Challenge #1: How will your property reach the field of vision for hungry buyers? Challenge #2: How will your property pique the interest of these critical buyers? Challenge #3: How will your marketing efforts influence these busy buyers to take action and contact your agent with questions or a showing?
It requires a marketing strategy. Great agents are disciplined in marketing and can go to great lengths to ensure your home targets the right prospects, as quickly and plentiful as possible. Certainly all agents will list your home on the local MLS as well as their own website. But their strong efforts are also likely to include a fair combination of traditional marketing and internet marketing as well.
Traditional marketing would involve the standard production and planting of a ‘For Sale’ sign on your property, and setting up Open Houses to provide prospects a tour of your home, capturing prospect information when they enter. Traditional marketing may also include print advertising inside real estate magazines and other publications. Agents can get quite creative beyond these traditional methods, so engage them on their ideas.
Internet marketing is likely to include promotion on their agency and personal websites, local MLS listings, and if you're lucky, effectively on social media. To note, this means leveraging the power of photographs. The more photographs your listing has, the more attention your home will receive. Great agents prefer to use professional photographers to help ensure your home’s marketability. You want your home to stand out from the crowd. Your agent may even include a virtual tour of your home with the help of professional videographers. Agents can get quite creative in the online realm too.
Your agent is not only the spokesperson for your home, but your marketing machine. Each agent has their own level of discipline, skills, resources and creative ideas. So it is smart for you to engage them on how they will market your home.
In the end, you want your real estate transaction to be memorable, hassle-free, and to achieve the best purchase or sale price. It always starts with asking the right questions.
By Rick Daredia, Contributing Author for Intercity Realty